Grocery Outlet

Enterprise UX Transformation & Design System Governance

Backend UI/UX

Design Systems

Data Visualization

Industry

Retail and Grocery

Project Type

Backend and Enterprise UI

Client/Brand

Grocery Outlet

Overview

Grocery Outlet operates a national network of independently owned stores powered by multiple internal systems. When I joined, these digital tools were inconsistent, disconnected, and lacked a shared UX foundation. My charter was to modernize the end-to-end experience, create scalable design standards, and embed UX into the organization’s operating model.

Challenge

Years of team-specific development had resulted in fragmented experiences, competing design patterns, and accessibility gaps. Beyond aligning the visuals, we needed to create a repeatable UX framework – one that could scale across both internal and consumer platforms while remaining compliant and measurable.

Approach

Outcome

Led Grocery Outlet's UX modernization from the ground up, introducing a standardized design process, clear principles, and the company's first design system, a scalable, modular framework ensuring visual consistency and accessibility across all internal platforms.

Implemented UX Acceptance Testing (UXAT) into the release cycle to validate usability and accessibility before every deployment, and partnered across departments to align priorities, establish governance, and embed UX into the broader digital strategy.

Outcome

The transformation was guided by a clear set of principles that shaped both strategy and execution. Consistency and clarity were essential for unifying fragmented patterns and creating a shared design language. Compliance and accessibility ensured every product adhered to ADA, WCAG, and privacy standards. Efficiency and governance centered on developing reusable systems, reducing redundancy, and establishing a culture of accountability through defined UX processes. Finally, insight-driven design connected analytics and usability testing directly to decision-making, allowing each release to be informed by data rather than intuition.