TradeLens Actionable Insights Dashboard
Data Visualization
Design Systems
SaaS
Reporting
Enterprise Systems
Industry
Supply Chain
Project Type
SAAS Dashboarding
Client/Brand
Maersk + IBM
Overview
TradeLens, a global logistics platform by IBM and Maersk, needed a new way to turn complex supply chain data into actionable insights. The existing reporting workflow required users to navigate through multiple filters, dashboards, and spreadsheets to locate critical shipment data.
The goal was to design an intuitive insights layer that would help users move from data exploration to data action – enabling quick access to real-time metrics and personalized reports without leaving the platform.
Challenge
TradeLens manages millions of data points daily across shipments, containers, and carriers. Users, ranging from logistics coordinators to senior supply chain managers, struggled to interpret this data efficiently. Each user had different priorities, but all needed a way to see what mattered most to their operations.
Our challenge was to design a flexible, role-based reporting experience that surfaced the right insights for each user type. The system needed to be powerful enough for enterprise analytics yet simple enough for day-to-day monitoring and decision-making.
As Design Lead, I guided a small cross-functional team through research, design, and delivery.
Discovery sessions with global shipping partners revealed a need for a personalized workspace to surface critical metrics. We built a modular widget framework letting users build their own insights dashboard and a Query Builder for generating live reports directly from TradeLens data. Usability testing throughout refined the interface across multiple personas.
